The Cultural Enduring of Entertaiment
Article by: TEN Editor
Entertainment is understood objectively, communicates with its audience through an external stimulus, off ers pleasure, requires an audience to exist and takes place in a passive form. It is an activity that consumers engage in to avoid boredom. Bates and Ferri (2010) claim that it is an activity that involves a product life cycle with the potential for business survival.
As it evolves, it can be adapted for any scale, from an individual’s choice of private entertainment from a vast array of pre-recorded products; to banquets customised for two; to performances intended for thousands. It can even have a serious purpose such as in ceremonies, religious festivals or in the form of satire. This allows entertainment to be culturally enduring as it has demonstrated a seemingly unlimited capacity for creative remix.